What we do
We design and produce experiences
to connect Western brands and institutions
with people in the Asian market
The Culture Lab/Asia caters to three types of stakeholders: communication agencies in Italy; institutional, commercial, and cultural operators in Thailand; brands in Italy and abroad.
We want to be a reference point for Western companies and agencies. To help them build visibility in an extremely promising market: the Thai market. In the events sector in Thailand, an area where many players are present, Italians can strongly stand out.
For a major Asian Production house, we are designing the Brand Strategy and Events structure: this allows us to work on sophisticated and engaging communication. Able to dialogue in many ways with local audiences.
Our editorial experience, combined with a marketing-oriented vision, allows us to imagine impactful stories that weave powerful meaningful relationships with audiences.
Touchpoints we use to communicate and enhance the excellence of Made in Italy and beyond: innovative content, events, videos, publications, and installations. Stemming from our background in marketing and storytelling, we can serve clients' goals with creative activities that engage, intrigue, and contribute to creating a deeper understanding of their product, leaving a lasting impression on the consumer.
The Culture Lab/Asia can create synergies with Italian events to be reimagined in Bangkok, including immersive experiences: fashion shows, fairs, events dedicated to the worlds of food, wine, lifestyle, art. Synergies with Bangkok galleries and showrooms. Brand activation operations.
We can present your brand and create emotional connections with your future Asian buyers. Thanks to experiential marketing, we can create intriguing experiences related to your company and generate interest among those who don't know you yet.